Pixels and Parity: How a Digital Artist Is Fighting for Women in the Tech Lens

In an industry often dominated by male voices and coded biases, one digital artist is making it her mission to ensure women are not just subjects, but creators, in the evolving landscape of technology. Rhonda Holberton, a new media artist and educator based in California, is leveraging her art to highlight the historical and contemporary erasure of women from the tech narrative.

Holberton’s work, which blends augmented reality, video, and traditional sculpture, directly confronts the gender data gap. She argues that as artificial intelligence and digital tools become more prevalent, they often inherit and amplify societal inequities. Her recent projects focus on the invisible labor of women in early computing and the algorithmic biases that continue to shape our visual culture.

Rather than simply critiquing the problem, Holberton’s approach is proactive. She creates digital environments where female perspectives are centered, using code and 3D modeling to build alternate visions of the future. Her art functions as a tangible record, documenting the contributions of women who have been written out of tech history while simultaneously developing new visual languages that challenge the male gaze.

“If we don’t actively intervene in the datasets and the creative tools we use,” Holberton stated in a recent interview discussing her methodology, “we risk perpetuating a very narrow vision of who gets to participate in the future.” She emphasizes that the issue isn’t just about access, but about authorship and the very structure of the software itself.

Through her exhibitions and teaching roles, Holberton is cultivating a new generation of digital creatives who prioritize equity. Her work serves as a powerful reminder that in a world increasingly rendered in pixels, who holds the digital paintbrush matters profoundly. By putting women back in the picture—and in the code—Holberton is redefining the very frame of technological progress.